DDoS Effect On Web Hosting Providers

For almost any web hosting, the effects of distributed denial of service (DDoS) can be described as the number one threat when it comes to cyber-attacks. DDoS attacks go way beyond a simple web hosting issue, as they can also be considered as a data security problem.

Web hosting makes a lot of room for large attacks, and this makes them such an attractive target for a lot of DDoS hackers. For many hosting providers, such attacks can occur on a daily basis, even when they are not typically volumetric enough to pull down an entire network.

So, in this article, we will take a look at how DDoS affects web hosting providers.

Damage To The Client Business

The first people to suffer from DDoS as far as web-hosting providers are concerned are the clients. Web hosting providers are there for one main purpose, which is to offer their services to their clients. Thus, if a web hosting provider is affected by DDoS, the websites of their customers will go down, and they will not be able to conduct simple online operations such as receiving their emails. Many web hosts provide up to over 90% of uptime, which is part of their service level agreements. However, when it comes to the amount of damage that can be caused by DDoS, even downtime of 1% is enough to affect business significantly.

Some web hosting providers provide some sort of compensation to the customers during such downtime cases. Such compensations may come in the form of a credit to the account of the customer - usually in the form of a percent of their monthly charges. However, this does very little when it comes to repairing the damage that such a loss of service may cause to the customer. Such damages could affect the reputation or brand and a loss of revenue. This, as a result, will also have a negative effect on the web hosting provider.

Impact Of DDoS On The Web Hosting Provider

Our previous point, although indirectly affects the web hosting provider, is about the direct impact on the customer. Now, let’s focus on the web hosting provider. When it comes to the hosting provider, DDoS can also cause some very serious ripple effects.

Damage To Reputation Or Brand

As a web hosting provider, the damage that a DDoS has when it comes to brand reputation is not limited to your customers alone. The damage in reputation or brand extends to the web hosting provider in the form of a serious ripple effect. Most hosting providers are judged by uptime as the main criteria. Thus, a web hosting’s customers are likely to leave very distasteful reviews of service, which will affect their ability to attract new customers.

Loss Of Revenue

Another ripple effect to the web hosting company will be a significant loss of revenue. When customers’ websites go down, their responses are usually not a sympathetic one. Most of such customers are likely to end their relationship with the web hosting provider and sign up with a different one. This depends on how often such downtime periods occur. Also, the compensations that web hosting providers pay to their customers during such periods can cause the hosting providers a lot of revenue. To add to that, the bad reviews that customers will leave may turn away potential customers in the future and affect the web hosting’s ability to rake in revenue.

Service Level Agreement Costs

As a result of the effects of DDoS, reparation payments can lead to a significant decrease in the bottom line of the web hosting provider - even though account credits are relatively small.

Server Hosting Issues

When a web hosting provider does not provide the necessary tools to the customers to help secure their websites against DDoS, the impact of such DDoS will extend to other sites on the same networks. This is true when the customers are on a shared hosting system.

A trusted web hosting provider will, therefore, make available all the necessary tools to secure a website against DDoS attacks.

Website Vulnerability

A DDoS attack can render the websites of a hosting provider vulnerable to further hacking attempts by other hackers as the company focuses on getting the websites back online. This is because most security systems may have been put out of function by the DDoS. This means that hackers will find it easier to gain backdoor access to websites. Such follow-up hacking attempts will not only come from the same source, as the websites without DDoS protection will now become vulnerable and attractive to different kinds of hackers